Wealt Announces Strategic Partnership With Wine Investment Platform, WineFi

Wealt, a wealth management platform that allows investors to manage all of their bankable and non-bankable assets in one place, has announced a partnership with wine investment challenger WineFi to offer investors easy and cost-effective access to fine wine as an asset class.

Wealt, committed to personalised wealth management, also plans to offer their users flexible access to traditional and alternative assets.

“The allure of fine wine as the leading passion asset reflects not only its potential for financial growth, but also its alignment with ESG principles, as investors seek sustainable and ethical opportunities amid evolving market trends.” says Denise Noyan, Wealt’s CEO and co-founder. “We are excited about our partnership with Callum and his team, marking yet another significant milestone in bringing our alternative investments universe to life. This collaboration offers our investors a unique avenue to access top-tier resources and exclusive opportunities in fine wine investment, harnessing the expertise of Winefi in the field.”

Alongside Noyan, a 20-year professional and financial services veteran with a background in private equity and venture capital, Wealt’s founding team boasts deep banking, asset management and start-up experience.

“Wealt and WineFi share a mission to make access to alternative investments seamless and transparent” says Callum Woodcock, WineFi’s CEO and Founder. “We are delighted to be working with Deniz and her team to provide their investors with access to diversified portfolios of investment-grade wine at a fraction of the cost of outright ownership”.

As an investment, fine wine has grown in popularity thanks to its compelling return profile, comparative stability, and lack of correlation to other asset classes.

WineFi, which seeks to provide investors with easy access to wine via a series of structured investment products, is partly owned by Coterie Holdings, a prominent holding companies for wine trade interests. The move also saw CEO Michael Saunders join WineFi’s board of directors.

Saunders, who has more than 40 years’ experience in the wine sector and was previously CEO of Bibendum, joined Coterie Holdings as CEO in January this year. Coterie Holdings – which owns leading merchants Lay & Wheeler and Hallgarten & Novum Wines, as well as a wine lending platform, Jera, and state-of-the-art bonded fine wine storage facility, Coterie Vaults – has its sights set on becoming a market leading fine wine group.

“Wealt users are not just gaining access to WineFi’s investment products, but to the entire Coterie ecosystem, from sourcing to storage to sale, and everything in between” says Woodcock. “We are excited to work with Wealt to introduce fine wine as an investible to a new audience”.

Wealt is currently in beta, ahead of a public launch in Q2, 2024. Their waitlist is open for investors looking to gain early access.

Further information can be found at www.winefi.co.uk and https://wealt.co/