Robin Kiera on the Marketing Strategies of Fintech

Welcome to another episode of Welt Talks, your special place to get an insight into finance. Wealt Talks introduces the voices at the top and opens up fintech relationships with a new and exciting topic. And today, it’s marketing strategies. Dr. Robin Kiera joins us this week with extensive experience rebuilding insurance and financial services through innovation and brings unparalleled expertise.

TL;DR

• Fintech and insurtech innovations are implementing the concept of democracy in financial services by making economic planning available to anyone.
• Digital media platforms have paralleled B2B and B2C communication with tailor-made content creation and social media engagement that boost brand recognition and lead generation.
• Traditional financial institutions target a new customer base of millennials and Gen Z, who prefer online platforms and mobile apps for their financial transactions, including banking, investments and insurance.
• The prominence of using unfamiliar applications like TikTok as content creation platforms to obtain customers` attention and save time and money has guided companies to focus chiefly on short videos, direct storytelling, and effective communication to maximize impact.
• Digital media empowers customized client experiences, allowing organizations to adjust and predict alterations in customer preferences efficiently.

Meet our guest

Dr. Robin Kiera - Entrepreneur, Marketer, Influencer

He is the founder and CEO of a consulting and marketing agency, author, speaker, entrepreneur, marketer, and insurance and finance influencer. His visionary marketing approach changes how businesses engage with audiences in the digital age. He was labelled a Rebel of Industry and is now an Attention Hacker due to his radical successes and books.

Prefer a video format? Watch the video on YouTube. Or browse through the summary and key points of our webinar. 👇

Reshaping finance for all

The finance industry is changing a lot because of new technology and what people want. Fintech and insurtech reshape conventional financial practices and how banks and insurance companies work. They make economic plans affordable for everybody, no longer just the wealthy.

For instance, virtual systems and apps facilitate investment and coverage. Wealth control, previously reserved for the wealthy, is now widely available through robo-advisors, online investment systems, and peer-to-peer lending systems that provide alternative sources of earnings beyond conventional banks.

In addition, organizations are using technology to streamline their process and create personalized customer experiences. From AI-powered underwriting algorithms to usage-based insurance models, these innovations are improving the overall customer experience in the insurance industry.

B2B and B2C communication in the digital age

The way groups communicate with each other (B2B) and customers (B2C) is also evolving. In the past, B2B offers relied heavily on standardized letters and interviews, but digital media and social networking platforms have changed the game.

Look at what people are doing and do not listen to them.

B2B entrepreneurs are now aware of creating customized, attractive content to seize their audience's attention. Content advertising, social media engagement and influencer sharing have become increasingly crucial for elevating emblem consciousness and producing leads.

Similarly, consumers in the B2C area are turning to digital channels to research and buy monetary products. Millennials and Gen Z especially favour using cell apps and online platforms for banking, investing, and coverage. As a result, conventional economic establishments are investing in digital transformation initiatives to satisfy their customers' conversion desires.

Attention Hacker and the role of digital media

Dr. Robin Kiera is known as the ‘Attention Hacker’. His best-seller for online business reveals how companies can grow in the virtual generation and their road to success on social media. He emphasized the sage direction of choosing particular consumer markets and being alert on upcoming platforms like TikTok to create the ideal user experience and decrease the cost of entertainment.

One of the significant reasons B2B companies avoid TikTok marketing because it is a B2C mainly oriented platform is the platforms. In contrast, the B2B companies can also take advantage of how Facebook works. He mentioned the importance of short-form video, hardcore storytelling, and on-point communication for TikTok usage.

As the TV production team uses tactics such as micro-videos and creative stories to prospect for TikTok tools, they can develop location services for that target audience. Digitalization is affecting economic proximity, and such media is becoming strong in creating a unique research ecosystem where the consumer is role-playing. They are putting their ideas and technology to help them to observe and relate the cravings straight from their customers and allow them to face their future envisioned and expected changes easily and comfortably.

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